Retention & Expansion
Retention & Expansion
from €197,40
Customer health scoring, churn prediction, win-back campaigns, and expansion playbooks. Retaining customers is 5-7x cheaper than acquiring new ones.
Customer health scoring, churn prediction, win-back campaigns, and expansion playbooks. Retaining customers is 5-7x cheaper than acquiring new ones.
A 5% increase in retention produces a 25-95% increase in profit (Harvard Business Review). Yet most growth-stage companies spend 80% of their budget on acquisition and 20% on retention. We flip this ratio — building retention systems that compound your existing customer base into your most profitable growth engine.
Customer health scoring — composite metric combining usage frequency, feature adoption, support interactions, and payment reliability. Churn prediction model — identifying at-risk customers 30-60 days before they churn. Intervention playbooks — automated and manual actions triggered by health score changes.
Upsell and cross-sell triggers based on usage patterns. Seat expansion campaigns for team products. Feature adoption campaigns that drive users toward higher-tier functionality. Referral programs that turn happy customers into acquisition channels.
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